Good Web design is essential. And so is search engine optimization. But those jobs only reach a limited audience: the people who visit your website, and those who are searching for your product or service. Marketing is the active promotion of your products to your customers.

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Search engine optimization originally meant making a website easy for search engines to understand. As website “ranking” became important, SEO grew to mean anything that would improve a site’s position in the search results. SEO can be divided into basic on-site changes (website content), and advanced off-site strategies for building Web reputation.

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Business websites are goal-oriented. We want the visitor (the “customer”) to perform a certain action – to make a purchase, call on the phone, or send an email.

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Social networks are a huge opportunity for marketers. Social networks can turn customers into free, word-of-mouth advertisers – the best kind of advertising!

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An E-commerce website is a special type of website that has a built-in shopping cart. The shopping cart allows visitors to purchase an item by placing an order. Payment is processed through a secure payment gateway (credit cards) or a third-party payment processor like PayPal.

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One of the big challenges facing businesses on the Web is the ability to present content in a professional manner.

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Matt Cutts – How Search Works

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