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Good Web design is essential. And so is search engine optimization. But those jobs only reach a limited audience: the people who visit your website, and those who are searching for your product or service. Marketing is the active promotion of your products to your customers.

Search engine optimization originally meant making a website easy for search engines to understand. As website “ranking” became important, SEO grew to mean anything that would improve a site’s position in the search results. SEO can be divided into basic on-site changes (website content), and advanced off-site strategies for building Web reputation.

Business websites are goal-oriented. We want the visitor (the “customer”) to perform a certain action – to make a purchase, call on the phone, or send an email.

Social networks are a huge opportunity for marketers. Social networks can turn customers into free, word-of-mouth advertisers – the best kind of advertising!

An E-commerce website is a special type of website that has a built-in shopping cart. The shopping cart allows visitors to purchase an item by placing an order. Payment is processed through a secure payment gateway (credit cards) or a third-party payment processor like PayPal.

One of the big challenges facing businesses on the Web is the ability to present content in a professional manner.