One of the big challenges facing businesses on the Web is the ability to present content in a professional manner.
Presentation is Important
- Persuasive language
- Search engine optimized
- Correct spelling and grammar
Before developing new content, do some research.
- How are your top competitors advertising their products?
- What are the most searched-for phrases (keywords)?
- Are there any new (search) trends?
- Have you overlooked any niche markets?
Content is King
There is a saying among search engine marketers that “content is king.” According to Google, your website content is the most important factor in search engine ranking. So provide lots of high-quality, relevant, keyword-rich text on your pages.
Content is king.
Adding a Web Log (Blog)
A web log, or blog, is an inexpensive way to develop and add new content for your website. Many business websites, especially new companies, are choosing to add a blog to keep the public informed of company news. A blog should be updated once a week to once a month, and can contain any important information, from monthly specials to latest partnerships.