Business websites are goal-oriented. We want the visitor (the “customer”) to perform a certain action – to make a purchase, call on the phone, or send an email.

Business Web Design is Goal-Oriented

In addition to relevant content, the home page should contain “calls to action” that help customer achieve the goal (i.e., a “Buy it Now” button). Navigation should be simple, so the customer can perform the action as easily as possible.


Websites that sell goods are called “e-commerce” sites. Your customer can purchase a product over a secure connection using PayPal, credit cards or other payment method. Adding a shopping cart provides a business with a sales portal that operates 24/7.

Business Website Secondary Goals

Business websites also have secondary goals.

  • Capture customer details
  • Encourage return visitors
  • Cross-marketing with social networks

An opt-in newsletter is a great way to capture customer info. Never send unsolicited commercial email.

A blog can be used to build repeat traffic by providing fresh content.

Social media sites (Facebook, Twitter, LinkedIn, Google+) provide cross-marketing opportunities.

Working With WordPress

Content management systems like WordPress (Joomla, Drupal, etc.) greatly simplify the task of building and maintaining websites. WordPress has an integrated word processor, media manager, and can publish files directly to the Web. WordPress is the CMS of choice because it is so easy to use.

WordPress supports plugins like shopping cart, contact form, newsletter and scrolling banner. There are many beautiful themes available for WordPress websites that are mobile-friendly and look great on every platform (phone, tablet, desktop). Tens of millions of websites use WordPress.

  • Integrated word processor and media manager
  • Publish files directly to the Web
  • Plugins add extra functionality
  • Beautiful themes
  • Mobile-friendly
  • Easy to learn and use

Matt Cutts – How Search Works


Foothill Web
Steven Arnold, DBA
2354 California St. #3
Mountain View, CA 94040
(650) 965-5722